Branding

Branding

Branding is the process of creating a unique identity for a company, product, or service in the minds of consumers. It involves defining the values, personality, and visual elements like logos and color schemes. A strong brand builds recognition, trust, and loyalty among customers. Effective branding helps differentiate a business in a competitive market. It conveys the company’s mission, vision, and values consistently across all platforms. Ultimately, branding is about shaping how people perceive your business and creating emotional connections.